Sunday, 7 May 2017

Emergence of new media vs classic communities

According to stanford.edu, social context can be defined as the environment of people that surrounds something's creation or intended audience. It reflects how people interpret it and how they use it. The emergence of new media has introduced a new pattern of sociality where people tend to do something to enable the to be associated or form a social group having the same interest.

The rise of social media platforms where networks such as Facebook enables us to share and upload videos from various sources(Youtube) to enable people to view it directly on Facebook without actually searching on the original Website. For example, Rahim Pardesi's videos can be watched on Facebook instead of his Youtube channel. Will it affect the pattern of people really tuning into his original channel and really follow up or just randomly shroll through?

Another example would be reading news and articles online instead of the classic paper newspaper. Does it lead to a loss of community who actually reads the paper newspaper or the rise of a new pattern of sociality who depends on Internet articles and e-newspapers? Do give your opinions on this issue.

Communication in the Youtube channel community

One of the Youtube channel I subscribed is Rahim pardesi. It is a entertainment channel own by Mr. Amer who is a Scottish Asian man. The channel mostly portrays how a typical Pakistani immigrant life looks like and habits of a typical desi husband or wife in England. The main languages used in the video are mainly Punjabi, Urdu and English. The main characters are Mr. Pardesi and Nasreen who happends to be an immigrant in the UK and his wife and is played by the same person. Rahim Pardesi uploads his videos weekly and due to his popularity, he some times posts videos of his real family members to be featured in his videos.

Due to the languages used, his fans are mostly from the regions of Punjabi and Urdu speakers. Rahim Pardesi has currently 324,262 followers. The community in his videos are mostly about the fans giving their opinions agreeing or disagreeing on topics in the video.  Affectionate messages are often left by his fans at the comment box complimenting his work. It is common where when there are fans, there are also critics.Although all his videos exceeds thousands of likes, but there also unlike with only few hundred in numbers. Some followers would post requests and suggestions for his next videos.

I am attaching along the URL of his page.

 https://www.youtube.com/channel/UC-awjwg4N6lWu1TSK1ostjQ

Do visit this page and try watching some of his videos although you might not understand them. In my opinion, these videos might be entertaining as they are funny. I believe there are hidden meanings towards some people out there. For example, Mr Pardesi's roles as a overprotective and conservative characteristics where he would expect the wife to wear her shawl all the time, to cook meals and do house chores would give some awareness about gender roles at home. It portrays how a typical desi household looks like and life around them.

However, I also do believe that these videos can somehow give ideas on stereotype to some people who are not familiar to the particular culture. The videos can some times be misleading to judge on a certain issue.

I would appreciate if you would share your own favourite blog or Youtube channel and discuss the pros and cons of these channels. How does the content in the channels or blogs affects us. Do also give feedback on the use of the blogs and channels and the implication of such communication between fans and bloggers on the current society and future society.